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What is Educational Marketing and why does it work?Read Case StudiesDownload Articles
Educational Marketing

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Case Studies

The following are two examples of how effective educational marketing can benefit customers and subsequently build your company and brand value.

ILSAC GF-5

CJ-4

Through the creation of a public Internet site, Lubrizol K2M's program provides the lubricant industry with the most comprehensive look at the GF-5 process. The site provides customers with all of the necessary information to help them transition to GF-5.

To assist the industry in its need for information about the complicated CJ-4 process, Lubrizol K2M developed a customized web site to outline every detail of the process.


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